The Brand
A.M.F.M
AMFM "Accept Me For Me" is a brand that creates apparel for individuals, who deal with the highs and lows of life, and just trying to keep up with the everchanging trends of this modern generation. Considering we live in a society where attention, clout, and flexing is seen as paramount. We believe that a lot of individuals feel alone, unheard, unloved and simply want to be accepted. We noticed a issue in most people today and that is, through platforms like social media, individuals tend to compare themselves and form their identities. Which for some, can then lead to negative emotions such as depression, low self-esteem, feelings of low-worth and or value. To counter that, through our clothing we want to encourage people to accept themselves, realize or remember their greatness, and improve their confidence, value, and sense of worth. TUNE OUT OF SOCIETY & TUNE INTO YOURSELF!